The firm gained eminence as a Sporting Tailor, making sharply cut garments for rugged and robust gentlemen. Men such as Wilfred Thesiger, Lord Mounbatten, Fitzroy McLean and the young Winston Churchill for whom the firm made everything from Dinner Suits to Racing Silks.
With a long history of tailoring to clients bound for Africa, India and the near East Norton & Sons
developed an expertise in lightweight tropical clothing.
