Have You visited our New Store Yet?

May 2025

If you've visited us at 16 Savile Row recently, you may have noticed a rather dramatic transformation. Earlier this year, we set out to breathe new life into our beloved home - a space that has seen over two centuries of Norton & Sons craftsmanship.

The most significant change? We’ve brought the beating heart of Nortons into full view. By opening up the internal walls and expanding the store, the workshop is now an integral part of your front of house experience.

Now, when you step inside, you’re stepping directly into the craft itself. You’ll see our tailors at work, our pattern archive, and the creative process that brings each garment to life. It’s an open invitation to witness the skill, care, and passion that goes into every piece we make. 

To complement this openness, we’ve introduced lighter flooring and a brighter palette throughout the store. The result is a more modern, classical aesthetic that reflects who we are as a name - a contemporary tailor with a proud legacy. 

Of course, we haven’t forgotten our roots - carefully curated artwork and archival pieces on display offer nods to our 200-year history, grounding the new look in our historic tradition.

We invite you to come and experience it for yourself. Our doors are open and we’d love to show you around.